Future Growth of Sports Business in Japan

To triple the size of the market in 2025!

Sports business in Japan has been growing in recent years. Starting with the establishment of Japan Sports Agency (JSA) in 2015, the government has assigned the sports industry to become a growth industry as a part of “10 strategic public-private joint projects”, and made it a national policy in 2016. JSA is now aiming to expand the market from 5.5 trillion to 15.2 trillion JPY by 2025.

(Source: Japan Sports Agency, Ministry of Education, Culture, Sports, Science and Technology Japan)

Stadiums and Arenas Reformation

Development Bank of Japan estimates facility business takes up approximately 40% of the sports related market. Based on this, the government focuses on construction and reconstruction of stadiums and arenas. It is estimated that the total demand to build and/or renovate stadiums and arenas will be equivalent to a market revenue of over two trillion JPY in the next 20 years.

(Source: Development Bank of Japan Inc.)

◆ Stadium/Arena development & fit-outs by 2025 in Japan

◆ Newly built stadiums & arenas

1. Kamaishi Unosumai Memorial Stadium (Iwate)
 - 6,000 seats + 10,000 makeshift seats
 - Regional base as a disaster shelter or community activity center
 - One of the main stadiums for Rugby World Cup 2019

2. Yuri Honjo Arena (Akita)
 - Main arena (3,458 sqm) + sub arena (640 sqm) + multi-purpose ground (15,000 sqm)
 - For multiple types of events including professional sports leagues, live concerts and trade shows

3. The Okinawa Arena (Okinawa)
 - Main arena (2,600 sqm) + sub arena (695 sqm)
 - Multi-purpose venue for multi-generation and international communication, and also for increased opportunity to spectate sports
 - One of the main arenas for 2023 FIBA Basketball World Cup

4. Ariake Arena (Tokyo)
 - 4,286 sqm
 - Tokyo 2020 Olympic & Paralympic Games, Japan championship races, live concerts and other events

5. Zebio Arena Hachinohe (Aomori)
 - 2,500-3,500 capacity for Ice Hockey, 4,000-5,000 capacity for Basketball games
 - All-year ice rink with a movable floor for ice hockey and indoor sports games

6. Chiba Koen Dome (Chiba)
 - 14,400 sqm
 - International Standard velodorome venue
 - Next-generation sporting venue for e-Sports and drone races

* Some of the stadium/arena names are tentative, and suject to change.
(Source: Japan Sports Agency, Ministry of Education, Culture, Sports, Science and Technology Japan)

Ballpark Scheme

American type "Ballpark Scheme", which includes the establishment of large commercial facilities, hotels and restaurants within the area of baseball park, has been carried out throughout the country. Ballpark will not only enhance the profitability of the club and secure funds for improvement of the team, but also become a core for the regional development. For example, Hokkaido Nippon Ham Fighters (HNF) will open a new stadium in 2023. HNF plans to build a approx. 36 ha stadium (equivalent to the size of 7.7 Tokyo Dome Stadiums) in Kita-Hiroshima, the city next to Sapporo. Its construction cost will amount at 50-60 billion JPY. Similar scheme has been discussed among the professional soccer teams as well. Japanet Holdings, the owner of V Varen Nagasaki of J1 league, is discussing a plan with Mitsubishi Heavy Industries and City of Nagasaki to build a new home stadium which complies with the concept to make the city more attractive to "Live, Work, Enjoy" and contributes to revitalization of the city. This new stadium park will consist of a 34-story high-rise condo and a 36-story hotel 150 meters above the ground, and estimated total construction cost is 50 billion JPY.

(Source: Nippon Keizai Shimbun/Nishinippon Shimbun)

Golden Sports Years - Advent of New Sports Era -

Japan will be hosting the Rugby World Cup in 2019, Tokyo Olympics and Paralympics in 2020, and World Masters Games Kansai in 2021. Such momentum with world class mega sporting events being held in one country is referred as the Golden Sports Years. France will also have the Rugby World Cup and Paris Olympics and Paralympics in 2023 and 2024 consecutively. Japanese sports business market is now attracting global attention as an example to make the most out of such worldwide trend.

(Source: Japan Sports Agency, Ministry of Education, Culture, Sports, Science and Technology Japan)