Japan Sports Agency (JSA) is now aiming to expand Japanese sports
market from 50.0 billion to 138.2 billion USD by 2025!
Japanese Market Trends
Japan is Attractive Sports Business &
Training Fitness Market!
Rate: USD 1=JPY 110
Source: Ministry of Economy, Trade and Industry
The number of fitness club members has been increasing and a person in Japan spends more money on fitness compared to USA & UK.
- Number of Fitness Club Members*
- 2000: 2.1 million
- 2018: 3.4 million
- Yearly Expense for Fitness Clubs (per person)**
- Japan: 931.91 USD
- USA: 516.80 USD
- UK: 747.47 USD
*Source: Ministry of Economy, Trade and Industry
**Source: Global Report (IHRSA)
In 2018. Calculated by yearly sales value/number of fitness club members
Japan‘s national sports budget has reached 318 million USD in 2019. The budget doubled from 2006, meaning sports business is a national commitment in Japan.
- Use of national sports budget:
- Sports business industry promotions
- Players reinforcement plans
- Sports facilities maintenances
- Sports participation expansion projects
- Other sports-related businesses etc.
